Aspect HD, CineForm's Real-Time High-Definition Video Engine, Now Shipping for Adobe Premiere Pro
By CineForm, Inc.
Feb 5, 2004, 07:37

Aspect HD Makes It Possible for All Professionals to Produce HD in Real-Time

CARLSBAD, California -- CineForm, Inc. today announced that its highly-anticipated product, Aspect HD(TM) for Adobe(R) Premiere(R) Pro, is now shipping. Working within Adobe Premiere Pro, Aspect HD provides professional real-time editing of high-definition (HD) video content, providing more than 30 HD-perfected real-time transitions and effects. This new version of Aspect HD not only includes HDLink, CineForm's capture and export utility for HDV camcorders and decks, but also provides compatibility
with other AVI-compatible applications such as Adobe After Effects(R).

CineForm's products enable wide adoption of HD in the videography, corporate, independent film, and broadcast markets by providing content-creation professionals the only high-performance HD editing solutions that work seamlessly within a variety of leading video applications.
CineForm's breakthrough products are the leading enablers for the emerging class of HDV camcorders such as JVC's JY-HD10U and GR-HD1 camcorders.

Aspect HD is based on CineForm's visually-lossless high-definition editing codec, CFHD, which provides unmatched performance and visual quality and is optimized for today's demanding high-definition post-production applications. Aspect HD also includes CineForm's award-winning real-time video pipeline which provides more than 30 HD-optimized real-time transitions, professional color filters, graphic overlays, motion, and more, all within Adobe Premiere

"The capabilities of Adobe Premiere Pro combined with Aspect HD bring high-definition editing to a whole new set of video professionals," said Richard Townhill, group product manager for Adobe Premiere. "Premiere Pro is
now the standard for how professionals edit HDV video on the PC."

"The award-winning technology behind Aspect HD is absolutely break-through," said David Taylor, CineForm's CEO. "Combined with Aspect HD, there is no higher performance HD video editing solution available than Premiere Pro, yet at a price affordable by virtually all post-production professionals. CineForm technology is blowing open the market for HD content creation."

The key to Aspect HD's unmatched editing performance is CineForm's innovative patent-pending technologies including a proprietary symmetric video codec and video effects engine. Using a 2.8GHz Pentium 4 PC and a simple RAID
0 configuration, up to four HD streams plus transitions, effects, and motion are possible, all simultaneously, all in real time, and without the need for specialized hardware. After editing, HD video is easily exported to a wide variety of HD, SD and web distribution formats.

Pricing and Availability
Aspect HD for Adobe Premiere Pro is immediately available directly from CineForm and from select Video Specialty Resellers for a list price of $1199, exclusive of Premiere Pro. A bundle that includes Aspect HD and Adobe Premiere Pro will be available in the coming weeks. Existing registered users of Aspect HD for Adobe Premiere 6.5 will be upgraded to Aspect HD for Adobe Premiere Pro free of charge.

About CineForm
CineForm, Inc., located in Carlsbad, California, develops high performance video technology and products that target the rapidly emerging market for HD video content creation. CineForm's products, Aspect HD for Premiere Pro and
Connect HD, include breakthrough video editing technology for use in professional, business, and consumer post-production applications, and have been highly praised by users and product reviewers within the industry. For
more information, contact CineForm at 760-804-5905, or visit the CineForm web site at

For further information, please contact: Ed Arrington, +1-503-481-2114, , or David Taylor, +1-760-804-5905, ext. 301, , both of CineForm, Inc.

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