|
Any Way You Like It" Video Contest |
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| Deadline |
Entry
Fee |
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June 15, 2006 |
Free |
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| Award:
First 5 entries win $100 each |
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| Other
Awards/Prizes: The winner of the “Any Way You Like It”
contest not only wins $1,000, but also a vacation getaway trip to
see the winning ad idea put into production by Cramer-Krasselt
whose other clients include Corona, Career Builder and AirTran
Airways. |
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Asheville, North Carolina wants its visitors to produce the next
television commercial in its new travel ad campaign. With the use
of mini DVs, digital cameras and even cell phones, visitors and
amateur film-makers can share their own “uniquely Asheville”
experiences. The current “Unscripted” ad campaign plays off the
new Asheville area destination brand tagline any way you like it
which was designed to evoke the welcoming, vibrant qualities of
Asheville, while tapping into the destination’s reputation for
personal, unexpected experiences. On the Web site, visitors can
view the current ads (which include humorous takes on the idea of
an unscripted experience such as the pairing of mountain bikes in
Biltmore House). Then, contestants get a chance to cut through the
clutter and tell their own stories. All of the contest entries
will also be posted for viewing and can be e-mailed to friends and
family. |
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| Notification
Date: July 2006 |
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| Eligibility:
Amateur film-makers and travelers |
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Rules: Contestants
may submit up to 2 video spots.
Digital videos must be produced between February and June 2006.
All entries must be filmed in the Asheville area.
All submissions must be no longer than 30 seconds in length.
(Submissions longer than 30 seconds will not be shown in their
entirety.)
Acceptable formats include MOV, WMV, or MPEG formats.
Advertising, marketing and media agencies are not eligible to
participate or win. |
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| Web
Address: |
http://www.anywayyoulikeit.com |
| Contact
& E-mail: |
Angela Norris |
| Contact
Title: |
PR Manager |
| Organization: |
Asheville Convention & Visitors Bureau
36 Montford Avenue
Asheville, NC 28801
United States
Phone: 828.257.4959
Fax: 828.254.6054 |
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