Take 5 Taste and Believe Commerical

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Take 5 Taste and Believe Commerical

Deadline	Entry Fee
July 31, 2006	Free

Award: $10,000

Other Awards/Prizes: 4 runners up receive $500 each

From “Tommy Boy” and “Naked Gun 33 1/3” to his latest work “Get Smart” starring Steve Carell, comedy director Peter Segal is now working on his sweetest project yet. Taking a break from the set of “Get Smart,” Segal is seeing if America can make him laugh as the judge of Hershey’s Take 5 Taste & Believe Film Contest. The nationwide contest challenges consumers to submit their own commercial showcasing why they believe Take 5 is The Greatest Candy Bar Ever.

Building off the tongue and cheek humor of the Take 5 spots that debuted in March 2006, the contest encourages Take 5 lovers to direct and star in their own 30-60 second spots for a chance to win $10,000. Segal will put his funny bone and directorial skills on the line to help Take 5 find the funniest filmmakers in America or perhaps the most passionate Take 5 lovers on Earth.

Notification Date: On or about September 12, 2006.

Eligibility: Must be 18 years old or older. See official rules / regulations.

Rules: Contest open to legal U.S. residents 18 or older (excluding NJ, ND, TN & VT). Contest ends 7/31/06. Void in NJ, ND, TN, VT and where prohibited. To enter, produce and submit a video commercial of up to 60 seconds in length that uses the theme HERSHEY®’S TAKE5® Taste & Believe™. Video should include HERSHEY®’S TAKE5®, and/or HERSHEY®’S TAKE5® Peanut Butter candy bars. Entrant must own copyright to video submitted. Any entries which contain the likeness of an identifiable person other than participant must contain the signature of participant, or the signature of participant’s parent or legal guardian if person is under the age of 18 (or under 19 in AL or NE), on a 3”x5” card/piece of paper indicating the person/parent's acceptance of these official rules and use of their likeness in the video. Video submitted must be either in VHS or DVD format and must NOT be longer than 60 seconds in length. All entries must include the following legibly written on a 3x5 card/paper: name, age, complete address, and telephone number with area code of entrant. Entries should be mailed to: HERSHEY®’S TAKE5® Taste & Believe™ Video Contest P.O. Box 677, Becker, MN 55308-0677. Entries must be postmarked by 7/31/06 and received by 8/4/06. Limit one entry per person. Entries will be judged based on the following criteria: (#1) 34% based upon creative use of product, (#2) 33% based on relevance to the HERSHEY®’S TAKE5® Taste & Believe™ theme and (#3) 33% originality and humor. A qualified panel of judges which may include a celebrity judge as deemed by Sponsor, whose decisions are final and binding on all matters relating to this Contest, will judge all eligible entries to select five (5) finalists based on the criteria set forth above. In the second round of judging, Finalists’ videos will be posted for public voting at www.thegreatestcandybarever.com between 12:00 a.m. ET on 8/30/06 and ending 11:59p.m. ET on 9/6/06 and the public will be asked to vote for the video that best represents the HERSHEY®’S TAKE5® Taste & Believe™ theme. There will be a limit of one vote per person/email address per day during the Grand Prize Judging Period. The video that receives the highest number of votes during this Grand Prize Contest Judging Period will be declared the Grand Prize Contest Winner. Prize: (1) Grand Prize: $10,000. (4) Finalist Prizes: $500. Contest subject to the official rules available by sending a SASE by 7/31/06 to: HERSHEY®’S TAKE5® Taste & Believe™ Rules, P.O. Box 370, Becker, MN 55308-0370.

Web Address:	www.thegreatestcandybarever.com
Contact & E-mail:	Deanna Killackey
Contact Title:	Account Supervisor
Organization:	JSH & A Public Relations 1839 S. 400 W. Suite 450 Oakbrook Terrace, IL 60148 United States Phone: 630.932.7927 Fax: 630.932.1418

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